How Kaiser Vacation Rentals Surpassed Rental Projections for an Orange Beach Vacation Home
Overview
Emerald Bluff is a luxury 5-bedroom vacation home in Orange Beach, Alabama. Kaiser Vacation Rentals strategically marketed this property during construction, resulting in impressive financial gains for the owner. By gaining homeowner trust early on and aggressively marketing the property throughout the stages of development, Kaiser Vacation Rentals significantly exceeded projected rental income by 36%.
Here’s a brief overview highlighting performance metrics and key strategies used in this successful partnership.
Key Performance Metrics
The homeowners signed up with Kaiser Vacation Rentals in mid-August, 2022, and construction was completed the following March 2023, with the first guest arrival in mid-March. Emerald Bluff boasts substantial earning potential, as noted in the following results to date:
Percentage increase from 2023 (year 1) to 2024 (year 2): 33%
Guest check-ins: 39
Guest nights booked: 196
Online quotes received to date in 2024: 1,105
“Kaiser made our beach house rental a success! Their internal marketing has created incremental bookings well beyond what the large booking sites generate by themselves. They are true partners, including great communication and taking care of our house. They are very responsive to guest needs, generating many positive reviews. We highly recommend Kaiser as the partner to make your rental business a success.” ~ Emerald Bluff Homeowner
Client Transition
The homeowner chose Kaiser Vacation Rentals as a new partner based on their reputation for high-quality service, personalized care, and commitment to maximizing property income. While smaller and newer than some competitors, Kaiser Vacation Rentals brings a hands-on approach, prioritizing clear communication and innovative marketing to maximize the property’s income potential and deliver exceptional guest experiences.
Key Differentiators
While every vacation rental company offers its own incentives, part of Kaiser Vacation Rentals competitive advantage lies in covering significant costs, including:
- Annual deep cleaning
- Credit card processing (3%)
- Linens (start-up and annual)
- Subscription services (VRBO and third parties)
- Monthly preventative minor maintenance
We also offer reduced reservation processing fees, allowing us to increase the rent by a minimum of 4-12%. For Emerald Bluff, we increased the base rent by 12%, a game changer for the homeowner.
Pre-Construction Marketing
Key marketing tactics deployed during pre-construction were instrumental and included:
- Visual aids: Construction renderings and design boards, eventually replaced with updated photos as the project progressed, helped guests envision the space.
- Promoting early: Proactively promoting the property resulted in $100K in bookings before construction completion, securing rental income for the owner immediately and covering operational expenses directly after closing.
Enhancing Value and Visibility
Additional efforts to promote the property after construction focused on increasing visibility and demand and included:
- Flexible rate adjustments: A dynamic pricing strategy enabled flexible rate adjustments based on supply and demand.
- Premium photography: High-quality photography highlighted Emerald Bluff’s features, enhancing its online presence and making it more attractive to potential guests.
- Luxurious extras: Premium beach towels were provided to add a luxurious touch and elevate guest experiences.
- Guest reviews: Active promotion of positive guest reviews across platforms helped build trust and credibility and led to increased bookings.
Guest Reviews
As any vacation rental owner knows, five-star reviews are critical for attracting more guests and maximizing bookings, ultimately leading to increased revenue and long-term success. Here are just a few of Emerald Bluff’s glowing reviews:
Favorite Orange Beach Experience ⭐⭐⭐⭐⭐
“I went with my adult children and 3 other families and this house was amazing!! We have been coming to the area for 10 falls together. We loved the location and the restaurants in the area! Staff was super responsive and able to help with any questions/concerns. Kaiser makes any stay stress-free and will use them everytime. Thank you for making fall out most favorite break of the year!!” ~ Kellye F.
Awesome family vacation! Beautiful Home!!! ⭐⭐⭐⭐⭐
“This house was amazing! It was very spacious, beautifully decorated, views were over the top. Easy beach access, the kitchen was well stocked! Beautiful appliances and washer and dryer. The location was just perfect! Not crowded on the beach, the pool was so nice. It’s walking distance to restaurants and grocery store. We will definitely be back next year!” ~ Richard B.
Great week at Emerald Bluff ⭐⭐⭐⭐⭐
“This is a beautiful house right on the beach. The beach was quiet by us almost like we had a beach to ourselves at times. The rooms are spacious and the location is right by everything. We loved everything about this place. Thank you for a wonderful week.” ~ Brian G.
AMAZING ⭐⭐⭐⭐⭐
“This place was ABSOLUTELY BEAUTIFUL – builder spared no expense!!” ~ Shanna B.
Absolutely beautiful home! ⭐⭐⭐⭐⭐
“Kaiser Vacation Rentals was a dream to work with and Emerald Bluff was a dream home to vacation in for 7 days! The location is perfect. The space within the home is perfect. The pool was fabulous to have for our little ones when the heat index was 100+ during our stay. Everything about this trip was amazing.” ~ Elaine
Our favorite beach vacation ⭐⭐⭐⭐⭐
“Everything about Emerald Bluff and Kaiser Vacation Rentals was 5 Star. We will be coming back next year, already booked it!” ~ Tom D.
Family Getaway ⭐⭐⭐⭐⭐
“We were very happy with the location and house. Recommend to everyone I talk to about Gulf Shores and Orange Beach to contact Kaiser for their vacation rental.” ~ Teresa
Partnering with Kaiser Vacation Rentals
Kaiser Vacation Rentals offers professional property management services throughout Gulf Shores, Orange Beach, and Fort Morgan. With local expertise, innovative marketing strategies, and friendly, helpful service, we’re confident we can deliver outstanding results for your vacation home. Contact us today to find out more!